You can delete an Amazon review only if you wrote it. Sign in, go to your profile, find the review, and delete it — Amazon lets reviewers remove their own reviews at any time. Nobody else can delete your review for you: not the seller, not the brand, not a "review removal service" you found through a search ad.
That single rule — authors can delete, everyone else can only report — answers most of the confusion around Amazon review deletion. Sellers cannot delete bad reviews. Brands cannot delete bad reviews. What sellers can do is report reviews that violate Amazon’s Community Guidelines and hope Amazon agrees. This guide covers exactly who can delete what, the step-by-step process for reviewers, what sellers are actually allowed to do, and the deletion scams to avoid.
Who Can Delete an Amazon Review?
Only the person who wrote it. Amazon gives every reviewer full control over their own reviews: you can delete any review you have written, at any time, for any reason. No justification needed, no approval process.
Everyone else is locked out. Sellers, brands, and manufacturers have no button, tool, or support channel that deletes a review they did not write. Amazon removes a review only when Amazon itself decides it violates the Community Guidelines — usually after a report, sometimes through its own auditing. A seller’s only legitimate path for a problematic review is reporting it and waiting for Amazon’s decision, which is final.
How to Delete Your Own Amazon Review (Step by Step)
Deleting your own review takes under a minute:
1. Sign in to the Amazon account you used to write the review.
2. Go to Your Profile (Account > Your Profile, or click your profile name from any review you have written).
3. Find the review you want to remove in your profile’s review list.
4. Choose the delete option on that review and confirm.
The review disappears along with any helpful votes it earned — deleting a review also deletes its vote history, so a review with hundreds of helpful votes takes that social proof with it.
Delete vs. Edit — Which Should You Choose?
Deleting is permanent; editing is not. If your opinion changed, the product changed, or you made an error, editing preserves the review’s helpful votes while updating the content — usually the better move. Delete when you want the review gone entirely: you no longer stand behind it, it was posted to the wrong product, or you simply want a clean slate. Reviewers can edit their own reviews just as freely as they can delete them.
What Sellers Can Actually Do About Bad Reviews
Report, then wait. A seller who believes a review violates Amazon’s Community Guidelines — fake, incentivized, off-topic, abusive — can report it through the proper channel. Amazon then decides: removal happens only if Amazon agrees there is a violation.
That is the entire legitimate toolkit. Reporting does not guarantee removal, and there is no escalation that forces Amazon’s hand — Amazon’s decision is final, and "we disagree with this review" is not a violation.
What sellers should do instead: use Amazon’s neutral "Request a Review" button in Seller Central, which asks buyers for feedback without steering the rating. It is the compliant way to generate more reviews and dilute the impact of unfair ones.
Amazon’s Review Manipulation Rules
Amazon’s stance is zero tolerance. Banned practices include paying for reviews, incentivized reviews (discounts or freebies in exchange for positive coverage), and review "cleanups" — any scheme to remove or neutralize legitimate negative reviews. Penalties scale from review removal to listing suppression to full account bans.
Amazon polices this with a combination of manual audits and machine-learning detection, and enforcement waves regularly sweep up both sellers and the services selling manipulation. The risk is not theoretical.
Deletion Scams to Avoid
This is the section that saves people money. Services that promise to "delete Amazon reviews" for a fee are running scams or policy violations — no legitimate service can remove reviews you did not write, because Amazon gives that power to no third party. Paying one risks your money and, for sellers, your account.
Related traps: posting fake 5-star reviews to "bury" a negative one is review manipulation, not reputation management — it is exactly what Amazon’s detection systems look for. Pressuring customers to delete or change negative reviews (through follow-up emails, incentives, or threats) risks account action. And buyers should treat unsolicited third-party "review cleanup" offers with the same skepticism — they cannot do what they claim.
Frequently Asked Questions
Can I delete someone else’s Amazon review?
No. Only the author can delete a review. You can report it to Amazon if it violates the Community Guidelines, but removal is Amazon’s call — and Amazon’s decision is final.
Can sellers delete bad reviews?
No. Sellers and brands cannot delete any review they did not write. Their only legitimate option is reporting reviews they believe violate the Community Guidelines.
Should I delete or edit my review?
Edit if your opinion changed but you still want a review on the product — editing keeps the helpful votes. Delete if you want it gone entirely; deletion also removes its helpful votes.
Will Amazon remove a fake review?
Only if Amazon determines it violates the Community Guidelines. Reporting a review you believe is fake starts the process, but removal is not guaranteed and Amazon’s decision is final.
The Bottom Line
Deleting an Amazon review is simple when it’s yours: profile, find it, delete it. Everything else — sellers deleting criticism, services selling removals, schemes to bury bad ratings — runs into the same wall: Amazon alone decides what stays, and manipulation gets punished.
Reviewers should use edit before delete when it fits; sellers should use the Request a Review button and let legitimate feedback accumulate. And anyone offering to delete reviews for a fee is selling something Amazon will not let them deliver.
