Kids’ multivitamins are a category where the label tells you almost everything — and First Day’s label is the entire pitch. First Day Kids Multivitamin Gummies (ages 4+, strawberry and orange) pack 9 micronutrients into a vegan, gluten-free, non-GMO gummy with 2 grams of sugar per serving and an organic fruit-and-vegetable blend.
The formula: vitamins A, C, D3, K2, B1, B2, B6, B12, plus folate as methylfolate rather than synthetic folic acid — a detail the brand leans on. Two gummies per serving. The positioning is clean-label premium: no artificial colors or flavors, organic ingredients, low sugar — at a DTC price around $39 a bottle (observed, not a live quote), which is multiples of a drugstore kids’ multi.
The short version of this First Day vitamins review: the clean label is legitimately strong and kids reportedly like the taste — but the price is the whole debate, subscription complaints show up in reviews, and no gummy replaces a balanced diet or a pediatrician’s advice. Here is the full breakdown.
| Product at a Glance | |
|---|---|
| Photo |  |
| Product | First Day Kids Multivitamin Gummies — Ages 4+, Strawberry & Orange |
| Key Specs | 9 key micronutrients: vitamins A, C, D3, K2, B1, B2, B6, B12, folate (as methylfolate); organic fruit & veggie superfood blend; strawberry & orange flavored gummies; 2 gummies per serving (2g sugar per serving); vegan, gluten-free, non-GMO; DTC roughly $39/bottle (observed, not a live price) |
| Best For | Parents who want a clean-label, organic, low-sugar kids’ multivitamin — and will pay a premium over drugstore brands |
| Check Price on Amazon | |
What First Day Claims
As the brand states them: 9 key micronutrients in every serving; methylfolate instead of synthetic folic acid (methylfolate is the already-converted form of folate — the brand’s implied argument is better usability, though individual folate metabolism varies); only 2g of sugar per serving, which the brand positions as up to 75% less than many competitors; and "over 5,000 five-star reviews" on its own site. That last claim needs context (see Red Flags) — on-site review counts are collected in a marketing environment.
What’s Inside the Gummy
Nine micronutrients: A, C, D3, K2, B1, B2, B6, B12, and folate as methylfolate. Notably, this is a focused list — it is not trying to be everything (no iron, no calcium megadoses), which keeps the gummy small and the sugar low. The organic fruit-and-vegetable superfood blend is the clean-label credential; the strawberry-and-orange flavoring is what makes kids actually eat it. Two gummies per serving, 2g sugar total — genuinely low for a kids’ gummy, where 4–8g per serving is common. Vegan, gluten-free, non-GMO round out the label.
What Parents Praise
The clean label is the consistent headline: no artificial colors or flavors, organic fruits and veggies, vegan, gluten-free, non-GMO — parents who read labels say this is exactly the panel they were looking for. Taste gets real compliments too: in a category where "kid-approved" is make-or-break, parents report their kids take these without a fight, which is the difference between a supplement routine and a supplement drawer. The low sugar content earns specific praise from parents watching sugar intake.
The Complaints
Price is the runaway complaint. At roughly $39 a bottle DTC, First Day costs several times what a drugstore kids’ multi runs — and that gap never stops stinging for budget-conscious families. The clean label is real, but parents are effectively asked to pay a large premium for it, month after month.
Subscriptions draw the second cluster of complaints: reviewers describe difficulty cancelling and note taste differences between batches. Subscription friction is a trust issue — a brand selling to parents should make cancelling as easy as signing up, and batch inconsistency on a kids’ product is exactly what turns a routine into a battle.
Red Flags — Read Before You Buy
Supplements are not a substitute for a balanced diet. A multivitamin fills gaps; it does not replace food, and marketing that implies otherwise should be ignored.
Anecdotes are not science. Some customer reviews describe improvements in behavior, mood, sleep, or focus. Those are personal stories, not established science — no kids’ multivitamin has been shown to produce those effects, and reviews are not data.
Safety first: keep gummies out of reach of children. Kids’ vitamins look and taste like candy, and vitamin overdose is a real risk — especially with iron-containing formulas. Store them like medication, not snacks.
Talk to your child’s pediatrician before starting any supplement — including this one. A pediatrician can tell you whether your child actually needs a multi and flag interactions or redundancies with diet.
And about those "5,000+ five-star reviews": they are collected via the brand’s own store invitations — a marketing environment where happy customers are systematically asked and unhappy ones often are not. Treat the number as advertising, not evidence.
Who Should Buy It — and Who Should Skip It
Buy it if a clean label is your top priority, your kids will only take a gummy, and the premium fits your budget without strain — the low sugar and methylfolate form are genuine differentiators.
Skip it if the price makes you flinch (a drugstore multi covers the basics for a fraction of the cost), if subscription models have burned you before, or if you have not checked with your pediatrician about whether your child needs a multivitamin at all. The best kids’ vitamin is the one a pediatrician recommends and a child actually takes — in that order.
Frequently Asked Questions
What ages is First Day for?
Ages 4 and up, per the brand. For younger children, ask your pediatrician rather than improvising with dosing.
How much sugar is in each serving?
2g per 2-gummy serving — low for a kids’ gummy, and the brand claims up to 75% less than many competitors.
Is First Day worth the price?
It depends on what you value: the clean label, low sugar, and methylfolate are real upgrades over drugstore multis, but the premium is large. If budget matters more than the label, a basic kids’ multi plus a good diet is the rational alternative.
Methylfolate vs. folic acid — what’s the difference?
Methylfolate is the already-converted, bioactive form of folate; folic acid is the synthetic form the body must convert. First Day uses methylfolate and markets it as the better-absorbed option — individual needs vary, and your pediatrician can advise.
The Bottom Line
First Day Kids Multivitamin Gummies are a premium clean-label kids’ multi with a genuinely strong panel: 9 micronutrients including methylfolate, 2g sugar per serving, organic fruit-and-veggie blend, vegan, gluten-free, non-GMO. If those things matter to you and the roughly $39-a-bottle price doesn’t hurt, they deliver exactly what they promise.
But they are not magic. The price is multiples of a drugstore multi, subscription complaints exist, and no gummy replaces a balanced diet. Before you buy: check with your child’s pediatrician, compare the per-bottle cost to your current brand, and make sure you are paying for the label — not the hype.
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